Four different logos of the company for its different brands (left to right): FOX (for women), FOX MEN FOX KIDS, FOX BABY |
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| Type | Public (TASE: FOX) |
|---|---|
| Industry | Fashion |
| Founded | British Mandate of Palestine (1942) |
| Headquarters | Tel Aviv District, Israel[1] |
| Area served | Israel[1] Russia[1] Singapore[1] China[1] Bulgaria[1] Croatia[1] Romania Thailand[1] Panama[1] Canada[1] |
| Key people | Avraham Fox (Chairman, CO-CEO)[1] Harel Wizel (CO-CEO, Director)[1] |
| Products | Clothing, fashion accessories |
| Website | www.fox.co.il (Hebrew) |
Fox (Hebrew: פוקס) is an Israel-based fashion chain specializing in women's, men's, children's, and babies' fashions. Respectively, those brands are FOX, FOX MEN, FOX KIDS, and FOX BABY.
Founded in 1942 in the British Mandate of Palestine as the Trico Fox Ltd. (Hebrew: טריקו פוקס בע"מ), Fox has grown to become a large company. After having its IPO on TASE in 2002, the company became Fox-Wizel Ltd. (Hebrew: פוקס-ויזל בע"מ).
Today, Fox is an international chain with stores in ten countries:[2] Israel, Russia, Singapore, China, Bulgaria, Croatia, Romania, Thailand, Panama and the Philippines. In Fall 2008, Fox stores opened in Canada; see link below.[1]
There are 200 retail shops in Israel, 8 in Russia, 18 in Singapore, 87 point-of-sale (PoS) in China, 5 in Bulgaria, 2 in Croatia, 21 in Romania, 32 PoS in Thailand, and 30 PoS in Panama, as well as other retailers, wholesalers and franchisers abroad.[1]
Fox also has a joint partnership (50%) in Laline Candles & Soaps Ltd. which sells lotions, soaps, scented oils and candles.[1] The company is headquartered in Ben Gurion International Airport, near Tel Aviv.[1]
In 2008, Fox encountered criticism and faced a potential consumer boycott in Israel when they signed Israeli supermodel Bar Refaeli,[2] who avoided Israel's mandatory military service via a nuptial exemption for a marriage lasting a short period of time,[3][4][5] on a $300,000 campaign deal.[6] Fox responded by having Rafaeli plan to act as an IDF "Enlistment Officer" and visit injured soldiers at the Sheba Medical Center in Tel Hashomer every time she arrives in Israel.[6][7]
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